At 12IC, we believe that true innovation and transformation stem from diverse perspectives and inclusive
environments. Gender equity is not just a moral imperative—it’s a business necessity. As the founder of 12IC, I am proud to join CEOs for Gender Equity in their mission to accelerate change and drive meaningful action in Australian workplaces.

For more than two decades, I have worked at the intersection of technology, business transformation, and human resources. Throughout my career, I have witnessed firsthand the barriers that prevent talented women from reaching leadership positions and the systemic challenges that slow progress.

Despite increasing conversations around gender equity, many industries—including HR technology and digital transformation—still see women underrepresented in senior leadership roles. I have personally navigated these challenges, and as a female entrepreneur leading a business in this space, I feel a deep responsibility to champion change.

12IC was founded with the goal of not only driving digital transformation but also fostering inclusive cultures where all employees, regardless of gender, can thrive. By joining CEOs for Gender Equity, I am reinforcing my commitment to lead by example, challenging outdated structures, and influencing other leaders to do the same.

As CEOs, we set the tone for workplace culture. The decisions we make—hiring practices, promotion pathways, flexibility policies, and leadership representation—directly impact whether gender equity is a reality or just an ambition. My commitment to gender equity is deeply personal. As a woman in leadership, I have experienced the challenges of navigating male-dominated industries, balancing career progression with personal responsibilities, and advocating for change in systems that often resist.

These experiences drive my passion for making gender equity and equity across the board a core pillar of business success, rather than a secondary initiative.

At 12IC, we believe in building businesses where equity is the default, not the exception, where diversity is
celebrated, not managed. And where leaders are measured not only by what they deliver, but by how they include.

By joining CEOs for Gender Equity, I’m joining a community that shares these values. And together, we can
reimagine leadership and create workplaces that work for everyone.